- Posted by Anne Finch
- On October 28, 2016
Last week, we held our second annual Next Edge Health Experience Summit in Boston, MA. The event focused on collaboration and conversations from all different sectors of the healthcare industry. We all shared the same goal – to leverage technology and design to improve the patient journey – but we all approached that goal from various vantage points. From the feedback I’ve received, it was that diversity of opinion that made our second summit so valuable. From pharma to design and technology to healthcare plans and providers, attendees were able to glean insights about how each vertical thinks about the patient journey and the challenges they face in making it a more synchronized experience for the patient.
Speakers, like Martin Hogan from Observia, rightly pointed out the urgency the industry faces right now—leading with a mention on how the AMA has called for the digitization of healthcare. We’re entering the next era of healthcare in which the patient experience is at the center. How we get to that outcome is what we’ll all be working on for the next 3-5 years. The decisions we make today – from implementing new technology systems to designing patient engagement solutions to streamlining data processes – will have a huge impact on what the future healthcare system looks like.
All in all it was a great event and we hope all that joined us found value in the content delivered and the conversations they had. Numerous highlights come to mind. We kicked off day one with an exciting journey mapping workshop that brought lots of engagement and collaboration with everyone in attendance. On day two, our “deep dive from multiple verticals” presentations and panel discussion challenged everyone to think about the patient journey from different perspectives—ultimately we all have the same end-game as our event emcee pointed out with his message to “put yourself in the patient’s shoes” and innovate to improve their experience.
Behavior change is at the core of it all and we had a lively panel discussion on the subject. The behavior change panelists included our very own Dr. Morrow, Amy Bucher of Mad*Pow, and Philip Graves, a consumer behavior expert. While all of the panelists agreed that behavior change is at the heart of our problem in healthcare, they heartily disagreed on how to achieve it. While Philip advocated for a world in which technology can be used to convince patients to change their behavior without them even having to think about it, Amy talked about the need to understand and shape each patient’s motivation. It’s this kind of discourse that we need right now.
To read more about the event this year, check out Amy Bucher’s excellent recap, and see what attendees had to say on Twitter:
On a final note, thank you again to our sponsors, speakers and attendees—this event encapsulates the heart of our mission and it was very meaningful to us to bring together industry leaders to discuss innovation in the industry. We look forward to continuing the conversation for months to come. As we’re looking ahead to Next Edge 2017, what topics and themes should we be thinking about? When it comes to healthcare, patient engagement, and healthcare technology, what do you think we’ll be talking about within the next year? Weigh in and let us know. I’d love to hear from you.
Catch a glimpse – check out our recap video.