- Posted by Jen Snell
- On December 4, 2015
- Events, Next Edge Summit, Patient Engagement, Patient Experience
The first ever Next Edge: Health Experience Summit brought together healthcare’s leaders, innovators and visionaries – from companies like IBM, Johnson & Johnson, Publicis, Merck, Teva Pharmaceuticals and Wells Fargo – to discuss solutions that put people at the center of the healthcare experience.
A wide range of speakers, from healthcare executives to patients, gathered in Philadelphia to share stories that captivated, informed and inspired from bell to bell. A few key themes and highlights include:
- Vanguards inspire while recognizing the fight
Amy Dixon, who became a Paralympic triathlete after going blind, captivated the audience with her dynamic personality and story of how she became active and engaged in her care rather than becoming a victim, and Derek Fitzgerald spoke about completing an Ironman on a borrowed heart. Each speaker’s story was exemplary, motivating in the moment, and got the audience’s emotions running high. They fought for themselves by demanding better from their care and changing their lifestyles and behavior.
- What motivates one person, likely won’t motivate another
We don’t need everyone to be an Ironman, but we absolutely need people to change their inherent behaviors and be more adherent. Philip Graves shared insights on the psychology of patients and their motivations and behavior. And what motivates today may not motivate tomorrow. Engagement, approaches and technology must be able to adapt, shift and counsel in a persuasive manner in order to continually motivate.
- Focus on your passion, and go there
Today’s healthcare system didn’t happen overnight, and trying to be compliant with new changes, rules and systems can feel messier today than it did the day before. It’s important to look for experiences that remind us why we’re in the field. The powerful and entertaining presentation delivered by Dr. Zubin Damania (aka ZDoggMD) focused on how he entered into a partnership to re-imagine and reinvent healthcare from the ground up, building holistic relationships with patients at Turntable Health.
- Have the courage to solve the problem differently
It’s no mystery that we are in a highly-regulated industry, and rightfully so. But as Kate Eversole, Brendan O’Grady, Brent Clough and Lindsay Dymowski each demonstrated in their talks, whether it’s a patient letter or the world’s first virtual health assistant, you can rethink and create materials that people enjoy experiencing: solutions that put people first, but look entirely different than anything healthcare has produced before.
- It’s about people, not patients
People need support, motivation and tools that put them in the drivers’ seat of their wellness, but they also have lives, desires and relationships that shape who they are beyond just being a patient. Providing support for people, instead of patients, takes more time and attention than busy healthcare professionals have to give. Technologies that can support the relationship at this level are necessary and will help achieve better outcomes.
Check out this video with some of our favorite summit moments >
With opportunities to gain insights into the needs of patients and share strategies for putting plans into action, plus an unrivaled chance to network with like-minded people, response to the summit has been overwhelmingly positive – and it’s clear that an unstoppable amount of intellect and talent is focusing its energy on overcoming some of healthcare’s greatest challenges.
Want more on the event? Check out the storify.